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| "Advertising
enriches life by quickening the imagination, arousing
interest, and enlarging the taste."
--
Ralph W. Sockman, religious leader
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Frequently
Asked Questions
What is your
local circulation?
Can I subscribe to Coffee News?
How
often do you publish and where are you distributed?
What's the monthly contest all about?
How
long has Coffee News been in existence?
How long have you
been publishing in Central Mississippi?
Can restaurants advertise
in Coffee News?
How
much is an ad?
Why
do you recommend that the ad run for at least 13 weeks?
How
do I pay for the ad?
Do I need to design
the ad?
Can I change an ad now and then?
How do I get a link
in your web site's sponsor box?
Q:
What is your local circulation?
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to top
A:
Currently, our total metro-wide circulation is estimated
to be 100,000 readers each month.
Q:
Can I subscribe to Coffee News?
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to top
A:
You cannot subscribe to Coffee News.
It is a free publication distributed primarily at restaurants,
or any other place where you might have some time to
read while waiting.
Q:
How often do you publish and where are you distributed?
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to top
A:
A new issue is distributed weekly to restaurants,
delis, coffeehouses, etc. Its purpose is
to provide POSITIVE, ENJOYABLE reading to those waiting
for their meals (seen by a high number of readers 3
meals a day!) or relaxing with a cup of coffee. With
Coffee News, there is no BAD news — only trivia, horoscopes,
fun facts, local events, and other fun things that draw
attention (like the chance to win $25 cash twice each month).
To
see the locations where you can pick up a copy of Coffee
News, visit the Distribution
area of this web site.
Q:
What's the monthly contest all about?
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to top
A: Each week, we hide
a small "Coffee Cup" icon in one of the ads.
To enter the contest, all a reader has to do is cut
out the ad and mail it to our offices along with the
entry slip provided, and they are eligible to win a
$25 cash prize. We hold the drawing twice every
month and announce the winners. This has proven to be
a very popular contest each month, drawing entrants
from all over the state of Mississippi AND we've received
entrants from as far away as Tennessee, Florida, Texas and even California! And the ages of entrants
has ranged from 8 to 92 and all points inbetween.
This contest
is good for our advertisers as well, as it encourages
our readers to look through all of the ads in order
to find the Coffee Cup!
Q:
How
long has Coffee News been in existence?
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to top
A:
Coffee News was originally researched and founded
by Jean Daum in Winnipeg, Canada in 1988. It has grown
to over 100 locations in Canada, more than 170 in 24
of the
United States, and has spawned editions in Mexico, the
Dominican Republic, Spain, Portugal, Finland, the United
Kingdom, Malaysia, New Zealand, Australia and India. A French
edition, Pause Café, is published in Quebec,
with Spanish editions in Mexico and Spain.
Q:
How long have you
been publishing in Central Mississippi?
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to top
A:
We have been publishing Coffee News in Central
Mississippi since February of 1999 when we began publishing
the North Jackson and Madison/Ridgeland editions. The Clinton edition opened in
September of 1999, and the Rankin County edition followed
in February of 2000.
Q:
Can restaurants advertise in Coffee News?
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to top
A:
As a courtesy to all our restaurant and coffee shop
clients in Metro Jackson, we offer the protection that no
business in the restaurant industry will be allowed
to advertise in Coffee News. Although
most restaurants would love to have an ad, they are
disallowed automatically. The reason -- a Burger King
ad in Coffee News, for example, would
have every McDonald's refusing to carry Coffee
News. No restaurant would welcome their competitor's
efforts to take away their customers right inside their
own premises, so they would naturally kick them out
-- and Coffee News too.
We
do offer restaurants carrying Coffee News
a free listing in an ad that shows different locations
where our readers can pick up a copy of Coffee
News.
Q:
How
much is an ad?
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to top
A:
Ads in Coffee News are less expensive
than other print media, so the small businessperson
can easily afford to advertise regularly. We publish
five editions in Central Mississippi, and you may choose to put
your ad in any one or all of our editions. So unless
another business in your "category" of business
is already advertising in the edition, it is open to
you. That's because all ads in Coffee News are “EXCLUSIVES”, meaning
only one kind of an ad/service can run at a time in
each area edition, allowing OUR advertisers to lock
out their competition — unlike any other publication
in town!
You can begin
advertising in Coffee News at an Introductory
Rate of just $25 - $30 per week or less. There is a discount available for clients who advertise
in multiple area editions.
Q:
Why do you recommend that the ad run for at least 13
weeks?
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to top
A: Your advertising plan should be precisely as long as your
business plan. If you are promoting a concert that will be held on
Wednesday night, then to buy advertising to run the following Thursday
would not be smart. The only thing that might be less smart would be
to buy a 13-week advertising schedule for a business that plans to be
around longer than 13 weeks. A good ad is a seed for a fruit tree.
Repetition is its water. Weekly consistency is its sunlight. The
longer your seed is allowed to grow in the mind of the public, the
greater and greater your harvests will be. What size harvests do you
want to see?
For more, read CoffeeFax
#2: Repetition.
Q:
How do I pay for the ad?
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to top
A:
We offer you a lot of flexibility in how you choose
to pay for your ad. You may pay for the ad by cash,
money order, credit card or check. A minimum of four weeks payment
is required in advance. We will bill you monthly, quarterly
or annually if you choose.
Q:
Do I need to design
the ad?
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to top
A:
If you already have a camera-ready ad -- GREAT! If
you don't, well then that's great too because we will
work with you to create one. There is no charge for ad production on insertion orders of
13 weeks or more, which is normally a $25 fee.
Q:
Can I change an ad
now and then?
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to top
A:
Yes, you can. There is never a charge for ad changes, which may be phoned
or faxed in.
Q:
How do I get a link
in your web site's sponsor box?
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to top
A:
Clients who advertise a minimum of 13 weeks receive a free link
in our Sponsor's Box that appears
on all of the pages of our popular Web site, www.CoffeeNewsJackson.com.
You may be linked to your existing Web site,
or to a Web page of your own, created by us, that gives your potential
clients even more information about you and your services.
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