"Advertising isn't a science. It's persuasion. And persuasion is an art." -- William Bernbach, advertising executive

Benefits of Coffee News Advertising 
There are many benefits Coffee News^® provides to its advertisers. Among them:

• Ads are less expensive than other print media, so the small business person can easily afford to advertise regularly.
• All ads are exclusive, which means no other company in their category can advertise at the same time. ADVERTISERS CAN KEEP THEIR COMPETITION OUT! Small businesses appreciate this bonus.
• Ads can be changed weekly by a phone call or a fax.
• Ads are working three meals per day - seven days per week. Consistency brings results!
• It provides for the Repetition of your advertising that is needed to establish buyer patterns -- at low cost!
• It attracts loyal customers rather than aiming at bargain hunters.
  
• Coffee News has a proven track record. Further, some advertisers remain on a waiting list for several years once they discover the kind of results Coffee News actually gets.
  
• The ads are rotated every week so no advertiser has the choicest spots. Small ads often are obscured in other print media because the big buck advertisers often get better placement.
• All ads are 3" x 2" so no advertiser can overpower another by buying a larger ad.
• It takes the average reader eight to ten minutes to read Coffee News as compared to thirty minutes to read a 48-page daily paper. This means Coffee News receives six to twelve times the scrutiny.
  
• Ad design and seasonal changes are included in the cost of your ad.

Why Advertise with Coffee News?
The reason why Coffee News is so successful is because it is good for everybody and everything it touches. Even other media services gain by getting better results for their advertisers if their advertisers also advertise in Coffee News.

It provides a few minutes of light reading while the order is taken and the meal is prepared. Since most patrons can read Coffee News in about eight minutes, they have plenty of time to read all the ads as well. Coffee News works!

Surveys have shown that each Coffee News is read five to seven times in local restaurants: readers are encouraged, since it’s FREE, to either take it with them or return it to the stand for others to enjoy. Every week a new issue is delivered to the rack and old copies are recycled.

Restaurants no longer need to buy several local papers for their patrons. They can now provide Coffee News as a no cost substitute for patrons who demand something to read while eating. Since patrons enjoy Coffee News, restaurants enjoy repeat business.

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jeff@coffeenewslincoln.com